Why Creating New Videos Is Important
How are your conversation rates these days? Do you have a decent flow of traffic to your website, but not many sales to show for it?
Getting website hits is great, but if the people viewing your site are navigating away from it just as quickly as they’re coming to it, there’s obviously nothing there convincing them to hang around to find out more.
Now, before you tell us your content is solid and your website is everything it should be and more, let’s talk about what visitors see when they arrive at your site. Is your homepage interactive? Are any of your pages interactive?
The easiest way to engage people is to give them something to watch—specifically videos: marketing videos, corporate videos, how-to videos, sales videos…anything that will keep a visitor to your website longer. And the longer can hold a potential customer’s attention, the more likely they are to see what you’re about and the value you provide. Never underestimate the persuasiveness of a good marketing video; it will convince people to buy faster than the words on your website will.
Video Content Marketing Stats Don’t Lie
You’ve already got a great video on your site, you say? Terrific. When was the last time you added a new video to your website or posted marketing videos on Facebook?
Here are a few stats to consider:
- YouTube reaches more people between the ages of 18 and 49 than any American cable network
- 90 per cent of online shoppers at major retailer’s websites report finding videos helpful in making buying decisions
- 75 per cent of business executives say they watch work-related videos on business websites at least once a week.
Do you see why it’s not enough to post one video on your website and leave it there forever? If every time a person visits your site they see the same video, they’re going to assume nothing else has changed with your site (or your business) either. There’s not much chance of you making a sale if they don’t even go past the homepage.
Think like a customer. When you visit a website, what do you hope to find?
Well, depending on the nature of the business, you may be looking for product videos. When shopping around for a service-based business, you may want to see a corporate video that talks about the benefits of working with that company. These are the things your customers are looking for, too. Give them what they want, but don’t give it to them in one video and leave it at that. Make creating new videos frequently a part of your overall video content marketing strategy to keep your audience engaged.
Update Your Marketing Videos on Your Website and Facebook
Customers love new content on your website and so does Google. You have to remember that your website is a living entity on the internet and your new content, including your new marketing videos, will get picked up by web crawlers. When your website sits unchanged, search engines don’t view it as an active site anymore. Your rankings will plummet and your competition (provided they’re updating their website frequently) will get bumped to the top of the list.
Don’t forget to share your videos through your social media accounts too. YouTube and Facebook are still in the lead when it comes to video sharing platforms, but don’t discount Instagram and Snapchat. Your customers are there, too.
How often are you adding new videos to your website? Tell us about it in the comment section or talk about it through social media. We’re on Facebook, Twitter, and LinkedIn, and we’d love to hear your thoughts on video content marketing and video production.